READER PROFILE

Survey Monkey Questionnaire Results

This is my survey
http://www.surveymonkey.com/s/9MRK6GP

The results I gained:
( I enabled more than one answer for each question)

For question 1, what type of music do you like?
The music most listened to in this question was:
RnB with 49%.
The rest of the results are as follows:
Chart with 47%
Hip Hop with 41.2%
Indie with 35.3%
Dance with 29.4%
Others with 23.5%
Rock and Grime joint with 21.6%
Alternative with 15.7%

These results show that as the chart is very urban as the most liked music is RnB, Chart and Hip Hop. This makes me feel very certain that I will be doing my music magazine, with an urban/ hip hop side to it as this is obviously the most like music.

For question 2, how often do you listen to music?
Once a month, Once a week and Never were all left blank and 3 times a week was only ticked once the 50 other participants all clicked Everyday they listen to music, this means that people my age listen to alot of music. This inspires me to write a music magazine which would appeal to all music lovers in their late teens.

For question 3, how much music do you download per week?
58% of the people taking the questionnaire said that they download 0-5 songs per week. Meaning that maybe they listen to more music online or on the TV meaning they don't need to download many songs. 20% of the people taking the questionnaire said that they download 6-10 songs per week meaning that they do quite a bit of downloading of music, but maybe only the songs they really like. This could mean for my magazine I could do certain sections of the magazine on certain genres or certain bands. Lastly, 26% of the people taking the questionnaire download 11+ songs per week, meaning they like lots of different music, and download endlessly. All these results show me that there is a lot of diversity in music and if my magazine is to work it needs to appeal to everyone.

For question 4, Legal or Illegal websites used to download?
66.7% of people taking the questionnaire say they download Legally. 54.2% of people taking the questionnaire say the download illegally. These results show me that it might be hard to create a really successful magazine as over half the participants download illegally and therefore do not spend alot of money of music. Meaning they would probably not spend money on a music magazine.

For question 5, where do you download your music from?
I did this question to see whether the places they download were legal or illegal to see if I could catch out any of the people saying they didnt download illegally when they did. No-one lied at all from my results, therefore in analysis, this question was quite pointless. However the places they download music from i.e. you tube or different torrents could give me inspiration from seeing there themes and how they attract customers.

For question 6, where do you watch music videos?
Only 3 out of 51 people taking the questionnaire said they didn't listen to music on you tube, meaning you tube was the most watched place for music. I can use this information by looking at the sort of adverts and offers they have on you tube and use them for my front cover on my music magazine.

For question 7, do you buy music magazines?
Only 13.7% of people buy music magazines. 86.3% of people don't buy music magazines. This means I should have added the question, why don't you buy music magazines and see the reasons why to help me with my magazine. Which was an oppurtunity missed.

For question 8, what do you look for in a music magazine?
39 people skipped this question and only 12 people did this question, however there answers were very helpful. Some examples were:
"bands i like, cool photos"
"In depth detail into my favourite music acts.
Accurate facts, not lies or assumptions. Only stuff relevant to music, we don't want to know about their pets, sick fantasies or anything that doesn't have anything to do with music."
"lots of text and interviews, loads of live pictures etc"
"reviews, news, freebies"
"reviews of bands. suggested music/ songs to look out for. top 40 of the week/month"

For the last question, question 9, how much do you spend on music per month, including CDs, downloads and magazines?
There was a big differ on the amount spent. From £0 to £60 meaning that there are definatly out there willing to pay for a music magazine!


Overall I thought that this piece of audience research I have done has been good however, if I had done the survey again I would have not included the question I probably wouldn't have asked the question where do you download your music from, however I would have asked: If you do not buy music magazines, why don't you? Apart from that it was very successful!

Kerrang Magazine Analysis of Front Cover, Contents page and a Double Page Spread

Analysis of front cover:

Genre- Music

Audience- People with a lot of passion for music who have attitude.

Colour- fiery red and black.

Styling- picture of Linkin Park in a fiery background.

Text and Language used- Large header (Kerrang Legends) at the masthead. There are many pictures advertising interviews in the magazine on the left third. The cover line explains everything else important or significant in the magazine. The main image is of Linkin Park all together with a fiery background behind them. There is no skyline or a pull quote on the front cover of this magazine

Analysis of contents page: the contents page is mostly pictorial however at the bottom of the page it is a bit more text-led. This contents page is very detailed. This is because it has captions, pictures and information on the main articles in the magazine. This contents page would attract both the more visually orientated viewers and the more text-led viewers. The page is very well laid out and perfectly in order with the images at the top with page numbers on them and the information about the articles at the bottom all in order; therefore it is easy to match the pictures with the captions at the bottom with information about the articles. This is the most important part of the contents page is that it is clear and easy to use and Kerrang’s contents page is both of those.

 Analysis of double page spread: The layout and design of the DPS is a big picture of Jonathan Davis in Korn and with an article over the picture on the left hand side. There are just two columns in the DPS and the columns are organised like a newspaper would be. The image used is just Jonathan Davis sitting down, with quite a freaky smile. The headline is “Invasion of the body snatcher”

Mojo Magazine Analysis of Front Cover, Contents page and a Double Page Spread

Analysis of front cover:

Genre- Music

Audience- The audience would probably be mostly older males and maybe more affluent people. For the people who have a real passion for music.

Colour- blue, black and white is the standard colour scheme on the front cover.

Styling- Close up on Bob Dylan. With his name next to him in the Lead article part.

Text and Language used- Large Header (Mojo) at the masthead. The skyline advertises a free CD and unseen footage of Bowie. The main image is Bob Dylan. There is no pull quote however there are many names of bands in a list to tell you who is featured in the magazine. Where the cover lines usually is was a free CD for the readers of Bob Dylan’s greatest hits.

Analysis of contents page: As Mojo’s audience is for older males who are probably quite affluent as expected there are a lot less pictures of this contents page only one which is for the main article in the magazine, however on this contents page there is much more information about each article, which is very useful for people who are comfortable with reading. However people who are more visually orientated would not find this contents page very useful. As well as on NMEs contents page Mojo uses 7 main features for the contents page. 

Analysis of double page spread: The layout and design of the DPS is half text-led and half picture-led. There are 6 columns in this interview from Alice Cooper. The columns are again ordered in a newspaper type way. The images in the articles are snapshots of Alice Cooper’s life. There are pictures of him from a child up to present day. The pull quote used on the DPS was “Our band cared about Ferraris and blondes and being as loud as The Who.” This pull quote does relate to the article because it was a very flippant way of life. Another quote was “We can go every day, all day, all night, no sleep, and no food. As long as we had beer, we would be OK.” This quote relates to the drunken times of when Alice Cooper was really famous. The headline used in this DPS is a question “How has the disco-phobic Grand guignol of shock-rock survived four decades of excess and outrage?“ all the main keys words in that question in bold such as “ Outrage, Excess, Shock-rock and Disco-phobic. By the journalist introducing the article with a question, the article is set up really well. 

NME Magazine Analysis of Front Cover, Contents page and a Double Page Spread

Analysis of front cover:

Genre- Music

Audience- Teenage boys and girls, interested in music and very passionate about music at the present stage. 

Colour- black, white and red is the standard colour scheme on the front cover.

Styling- Indie. Close on four punkish girls in a group together. All pulling serious and sad faces.

Text and Language used- Large header (NME) in the masthead. With the lead article written in red a bit like blood reading “Warpaint”. The covers lines advertise what’s in the magazine e.g. posters of Artic Monkeys, The Libertines, Oasis, Foals and The White Stripes. The main image is of the four serious looking girls and this is also the lead article about these girls in the band Warpaint. The skyline advertises the “Greatest 50 debut albums ever” This is very effective because people who read this magazine may really want to know about who NME have picked as the 50 greatest debut albums ever. In the left third it describes Warpaint as the “New Queens of the Underground.”

Analysis of contents page: The main role of the contents page is to help the reader navigate their own way around the magazine, reading what they want to read and missing out the things they don’t care about or which they are not particularly bothered about. On the contents page of the NME magazine they have 7 pictures with text, which are basically the main themes and the most important parts of the magazine, therefore they advertise them both pictorially and with text. Nearly all of the articles advertised have pull quotes e.g. “hippy and punk are the same” said Warpaint. They use the pictures with the text very well, this is because some of the audience who read the magazine are more visually orientated than others, meaning if the contents page was just words, they may not want to bother looking through all the names of each article and it may get very boring, therefore they may skip it making the contents page useless and unused. However this is done very well and has little captions and numbers of the page (information about the article) and pictures making everything easy to find and the magazine easy to use, not having to flick through everything before getting to what you want. They also have a little list at the bottom of the page of all the other articles with page numbers.

Analysis of double page spread: The layout and design of the DPS is mainly text-led, however there is a very big picture of the band performing on one of the corners of the DPS. The columns are in a very newspaper type way, with 7 of them in all across the DPS. The images used are of the band performing and some of the bands in there spare time. In the picture of the band performing the lead singer has her head down and her body is on the slant. The band is portrayed as a band with a lot of attitude, hurt and is very passionate about what they believe in. The headline is “the art breakers” however this is not a direct pull quote; it is an opinion from the writer of the article Alex Denney. The headline has very bright red font, which I believe is used to represent the passion and love of the group. The writer does not use many direct quotes at all, however I still felt that the band would be very happy in the way which there band has been portrayed in this article. I think that the VALs of the target readership would probably be a Striver as audiences and fans of this band would probably be younger as they are a fashionable indie band.