Mojo Magazine Analysis of Front Cover, Contents page and a Double Page Spread

Analysis of front cover:

Genre- Music

Audience- The audience would probably be mostly older males and maybe more affluent people. For the people who have a real passion for music.

Colour- blue, black and white is the standard colour scheme on the front cover.

Styling- Close up on Bob Dylan. With his name next to him in the Lead article part.

Text and Language used- Large Header (Mojo) at the masthead. The skyline advertises a free CD and unseen footage of Bowie. The main image is Bob Dylan. There is no pull quote however there are many names of bands in a list to tell you who is featured in the magazine. Where the cover lines usually is was a free CD for the readers of Bob Dylan’s greatest hits.

Analysis of contents page: As Mojo’s audience is for older males who are probably quite affluent as expected there are a lot less pictures of this contents page only one which is for the main article in the magazine, however on this contents page there is much more information about each article, which is very useful for people who are comfortable with reading. However people who are more visually orientated would not find this contents page very useful. As well as on NMEs contents page Mojo uses 7 main features for the contents page. 

Analysis of double page spread: The layout and design of the DPS is half text-led and half picture-led. There are 6 columns in this interview from Alice Cooper. The columns are again ordered in a newspaper type way. The images in the articles are snapshots of Alice Cooper’s life. There are pictures of him from a child up to present day. The pull quote used on the DPS was “Our band cared about Ferraris and blondes and being as loud as The Who.” This pull quote does relate to the article because it was a very flippant way of life. Another quote was “We can go every day, all day, all night, no sleep, and no food. As long as we had beer, we would be OK.” This quote relates to the drunken times of when Alice Cooper was really famous. The headline used in this DPS is a question “How has the disco-phobic Grand guignol of shock-rock survived four decades of excess and outrage?“ all the main keys words in that question in bold such as “ Outrage, Excess, Shock-rock and Disco-phobic. By the journalist introducing the article with a question, the article is set up really well.