Analysis of front cover:
Genre- Music
Audience- Teenage boys and girls, interested in music and very passionate about music at the present stage.
Colour- black, white and red is the standard colour scheme on the front cover.
Styling- Indie. Close on four punkish girls in a group together. All pulling serious and sad faces.
Text and Language used- Large header (NME) in the masthead. With the lead article written in red a bit like blood reading “Warpaint”. The covers lines advertise what’s in the magazine e.g. posters of Artic Monkeys, The Libertines, Oasis, Foals and The White Stripes. The main image is of the four serious looking girls and this is also the lead article about these girls in the band Warpaint. The skyline advertises the “Greatest 50 debut albums ever” This is very effective because people who read this magazine may really want to know about who NME have picked as the 50 greatest debut albums ever. In the left third it describes Warpaint as the “New Queens of the Underground.”
Analysis of contents page: The main role of the contents page is to help the reader navigate their own way around the magazine, reading what they want to read and missing out the things they don’t care about or which they are not particularly bothered about. On the contents page of the NME magazine they have 7 pictures with text, which are basically the main themes and the most important parts of the magazine, therefore they advertise them both pictorially and with text. Nearly all of the articles advertised have pull quotes e.g. “hippy and punk are the same” said Warpaint. They use the pictures with the text very well, this is because some of the audience who read the magazine are more visually orientated than others, meaning if the contents page was just words, they may not want to bother looking through all the names of each article and it may get very boring, therefore they may skip it making the contents page useless and unused. However this is done very well and has little captions and numbers of the page (information about the article) and pictures making everything easy to find and the magazine easy to use, not having to flick through everything before getting to what you want. They also have a little list at the bottom of the page of all the other articles with page numbers.
Analysis of double page spread: The layout and design of the DPS is mainly text-led, however there is a very big picture of the band performing on one of the corners of the DPS. The columns are in a very newspaper type way, with 7 of them in all across the DPS. The images used are of the band performing and some of the bands in there spare time. In the picture of the band performing the lead singer has her head down and her body is on the slant. The band is portrayed as a band with a lot of attitude, hurt and is very passionate about what they believe in. The headline is “the art breakers” however this is not a direct pull quote; it is an opinion from the writer of the article Alex Denney. The headline has very bright red font, which I believe is used to represent the passion and love of the group. The writer does not use many direct quotes at all, however I still felt that the band would be very happy in the way which there band has been portrayed in this article. I think that the VALs of the target readership would probably be a Striver as audiences and fans of this band would probably be younger as they are a fashionable indie band.
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